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Back in 2013 Jeff Bezos, Amazon’s CEO revealed their intentions to make deliveries with drones within 30 minutes after placing the order. At that point it was almost taken as a joke because of the obvious technical, operational and legal challenges that such service presented.
Further in 2015 they came with their second model (presented by Jeremy Clarkson) of the Prime Air with a hybrid shape between a fixed-wing and a multicopter and a bunch of features such as image recognition and sense and avoid technology. The announcement was quite a surprise since Amazon looked really committed to make it a reality this time.
Amazon Prime Air Delivery - Episode III - WeTalkUAV
Further in 2015 they came with their second model (presented by Jeremy Clarkson) of the Prime Air with a hybrid shape between a fixed-wing and a multicopter and a bunch of features such as image recognition and sense and avoid technology. The announcement was quite a surprise since Amazon looked really committed to make it a reality this time.
Amazon Prime Air Delivery - Episode III - WeTalkUAV