My photo shoots are between $150.00 and $200.00 I give the client edited finished photos in full Res. that they choose to do whatever with. If I am doing a film shoot that will lead to a commercial of sorts, then I charge based on the amount of film time (I am also a full-time cinematographer and film editor) so I am putting together full commercials with interview portions, B-roll shots, aerials, etc...!!! This video/films/commercials are much more expensive!
I guess I'm lucky, 99% of the time I just give them my unedited files on a flash drive