DJI has grown from a garage operation to an 8 Billion Dollar Company in a very short time..... Their growth pains are obvious. They really need to hire a good PR firm that can help them in that end of their business. Great engineering and manufacturing, but very poor communication. They need to understand how much good will comes from solid communication. Although the largest Public Corporation in the World (Apple) more or less operates in a similar manner with regards to problematic issues.
Hmm, I tend to disagree.
I think the last department they should worry about is their PR, their current 8 billion value was made possible due to a very good PR strategy.
And here is the problem.
The PR was too good, funny the way it is.
Their growth was faster than expected and it seems they do not have enough human recources to deal with it.
Their technical support team needs immediate intervention, not their PR.
Sales are brilliant, commercials are great, the marketing campaigns better from one product to another.
The major problem is postsales service.
Preorders delivered in time, fast technical support, more tests before releasing new software / hardware upgrades.
You can't solve this kind of problems with Michael Perry or Philipp Bloom.
Right now DJI doesn't suffer from lack of creativity.
It's clear they have great products in development, their current offers are far above competition, so from this point of view I think they will double their market value soon.
They just need to act fast as a billion dollar company, with a service department to match their market value.
Right now I totally understand the "lack of communication" of DJI, regards serious complaints adressed by its customers.
What to tell ? We're working on it, but still you have to wait 6 or 7 weeks to have your product repaired ?
What I am trying to say, is that in this very moment DJI needs less words and more action.
More service centers, better technical support.
This is what the major DJI community is complaining right now.