So I finally got an agent to let me film a residence in a neighborhood and need afterthoughts on how to make movements and editing better. Thanks!
Looking for constructive criticism on a real estate shoot.
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Overall, the picture quality is good. The problem is you will never get anyone to watch more than about 30 seconds of a video of only the outsides of a home. Especially in a neighborhood that's mostly spec houses. Not your doing but, the video kind of points out that this house is just like everything else in that neighborhood. I toyed with RE work for a while but, in a market where anything that's not falling or burning down will sell on it's own, there's no real upside to RE agents giving up a penny of their commission for a video reel. There is some market for the $1M+ market and even then, you need to incorporate interior shots. The video needs to tell a story so people can imagine their lives there. If you want to stay in the RE side of the business check out this work:
Zaw Studios
Zaw Studios
Great points, thanks for sharing your experience.I found while i was filming and editing that it is near impossible to tell a story on a generic home...... I tried...... I still appreciate the opportunity they gave me. I think what may best fit real estate is maybe a 1 minute fly through then their standard real estate interior photos. Let's be honest, they wont be willing to pay us for interior shots unless they're $1M+.
Nice video pal and just about all you can do to show a house off. Just im my opinion a little too long/ much of the same. Cut it down and it would be perfect.
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You're fairly close to my area so, I know there are plenty of expensive properties in Huntsville that could be considerations. I can also tell you that in my area there is growing interest by "getaway" and "estate" type shoppers who want to see views of potential property for investment. I've done a fair amount of that and with the buyer being your customer, you're more likely to get paid decent. I'm lucky. I don't have to support myself off what I generate in revenues but, I have found ways to generate a good and steady income stream by finding and solving unmet needs. Additionally, commercial development is a growing area where the demand exists but, people don't know the solution is available. Everybody needs to find their own niche out there. Best of luck!
Ditto with the length. You did a great job. I do whole neighborhoods for builders for pre-sales and usually try to keep it to 90 seconds. The realtor would probably use about 20 seconds of the Drone exteriors, then add interiors, then finish off with 10 to 20 seconds of drone again.
Your levels are good (looks like you boosted your shadows well).
The only other thing I would suggest, is in the lower light scenarios like late afternoon and when the shadowy areas are the main part of the picture, increasing saturation some helps make it look more natural in the shady area and being fall, you might be able to bring some of the green channel up a bit too. That doesn't always work though.
Your levels are good (looks like you boosted your shadows well).
The only other thing I would suggest, is in the lower light scenarios like late afternoon and when the shadowy areas are the main part of the picture, increasing saturation some helps make it look more natural in the shady area and being fall, you might be able to bring some of the green channel up a bit too. That doesn't always work though.
The feedback I'd offer is that instead of a video, the RE agent could accomplish just as much with static photos from your drone. The video really doesn't offer any more information and has a significant downside regarding file size and ease of viewing compared to a couple more photos added to the existing photos of the property.
That brings me to another fundamental problem I have with RE marketing. The concept of 3D "walk-thru" imagery, where a prospective buyer can "mouse" through a property to see anything and everything, is amazingly counterproductive to the art of sales. Any agent who uses this technology needs a refresher course in selling, well, ANYTHING. For example, a prospective buyer goes online, never having contacted any agent. Finding a listing that interests him, he takes the 3D walk-thru tour and sees some things that he dislikes. So he leaves the listing's page and goes on to the next listing, this one by another RE agent. See the fail? The agent with the listing that had the 3D tour had the chance to get that prospective buyer to CALL him so the agent could have answered questions, learned more about what really interested that buyer. The agent had the chance to DEVELOP THE PERSONAL RELATIONSHIP WITH THE BUYER. But no, too much tech gave the buyer too much info so the agent became unnecessary for the buyer. It might have been possible for the listing RE agent to have steered to another property that would have been an even better choice for the buyer, had the buyer called that first listing agent for more information.
That brings me to another fundamental problem I have with RE marketing. The concept of 3D "walk-thru" imagery, where a prospective buyer can "mouse" through a property to see anything and everything, is amazingly counterproductive to the art of sales. Any agent who uses this technology needs a refresher course in selling, well, ANYTHING. For example, a prospective buyer goes online, never having contacted any agent. Finding a listing that interests him, he takes the 3D walk-thru tour and sees some things that he dislikes. So he leaves the listing's page and goes on to the next listing, this one by another RE agent. See the fail? The agent with the listing that had the 3D tour had the chance to get that prospective buyer to CALL him so the agent could have answered questions, learned more about what really interested that buyer. The agent had the chance to DEVELOP THE PERSONAL RELATIONSHIP WITH THE BUYER. But no, too much tech gave the buyer too much info so the agent became unnecessary for the buyer. It might have been possible for the listing RE agent to have steered to another property that would have been an even better choice for the buyer, had the buyer called that first listing agent for more information.
Ditto with the length. You did a great job. I do whole neighborhoods for builders for pre-sales and usually try to keep it to 90 seconds. The realtor would probably use about 20 seconds of the Drone exteriors, then add interiors, then finish off with 10 to 20 seconds of drone again.
Your levels are good (looks like you boosted your shadows well).
The only other thing I would suggest, is in the lower light scenarios like late afternoon and when the shadowy areas are the main part of the picture, increasing saturation some helps make it look more natural in the shady area and being fall, you might be able to bring some of the green channel up a bit too. That doesn't always work though.
100 percent agree. Can't take the human interaction and persuasion out of the mix. As far as for me, I just want to make a couple of dollars so I will personalize my service to benefit me and mine. That's my stance.
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Like the first poster said. Not sure when this video was shot (sunset?), but try to get footage during sunrise as the sunlight is warm and exposing the front of teh house. In this footage, the front of the house appears cool and uninviting. Just some personal thoughts.
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Nice shots. Too long. A lot of redundancy. Missing POI. I find that often times a selling point is what is in the neighborhood. Is there a park? A school? A 360° POI from 75' and then again @ 200' reveals a lot about the neighborhood. Pick and choose the "good." That said, I found the residential RE market to be a bust. There's money in commercial real estate, in which case the POI becomes a real selling point. At a push of the front and a couple selective dolly shots and you're good to go. Here was one client who wanted nothing but POI.
One of my earliest works shot with a Phantom 1 and Hero 3 camera.
One of my earliest works shot with a Phantom 1 and Hero 3 camera.
Thanks for your input. I was limited on the time I shot, but will definitely warm up the house next time.
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Good video overall. Yes, too long. Good advice from colleagues here. Donnie Frank is right. One thing drones can do very well is show where things are in relation to other things. Don't be afraid of long shots that are then shortened in editing with the slow-fast-slow motion effect. Do straight down shot of the property and, if possible, get a property layout plan. start with that full screen, then dissolve to the aerial, straight down shot over that so the house matches up to the drawing...dissolve the drawing out and pull out and back with a tilt up to show the home. Add more CG info, maybe with a line pointing to something, like backyard size, etc.
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