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reread what I said. You've misinterpreted it.
Rereading it now....
Also digital zoom is marketing BS -- we all have digital zoom on existing shots -- just crop in and expand. Reduced resolution is what you get.... they seem to be hiding that by using the term "lossless", but that's a term used around compression, not digital enlargement. It all looks like 15 year old technology to me... not a step in the right direction.
What did I interpret wrong here?
If you shoot in anything else than 4K you will get a lossless crop, no pixel loss.
But I agree that it would be the same as shooting in 4K and crop afterwards. However, some situations ask for 1080P or 2.7 K (or just higher frame rates). In those situations you can digitally zoom in without pixel loss.
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