I thought the same, but surely BMD are aware of the laws (certainly in the UK) that prevent companies from false advertising!?
BMD had nothing to do with that photo, that was made by somebody else, that would mean a unannounced partnership between bmd and dji.
This camera would never fit on the front of the inspire. The i1 camera weighs 220g, any camera made by any company would have to adhere to that weight limit, they may have a little room maybe 250g, 275g, but a camera that weighs 300g alone, add a gimbal and you're climbing into weight that would cause the Inspire to be front heavy altering the flight characteristics. The Inspire was built around it's weight limit..with only a few hundred grams to spare at most.
The i1 sdk should have nothing to do with the ability to make 3rd party cameras, as InterMurph said, any camera made will be through DJI but based on a another companies camera technology...I still hope for a panasonic mft based system in the near feature but we'll see.